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Mercury International
GmbH

Campaign operations / Mercury Copilot

Plan. Produce.Publish with confidence.

Run launch and always-on social campaigns from one governed workspace. Mercury turns brand and catalog context into channel-ready copy, images and generative video—always subject to human review.

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Urban Prairie

Autonomous publishing

Create, review and schedule a governed daily mix of product, lifestyle, community and editorial content across Instagram, Facebook and TikTok.

RuntimeChecking
ModeDisabled
Daily volume3 posts
SafetyKill switch off

Catalog

Shopify products

Keep the facts Mercury may use in campaigns current—product data, pricing, imagery and destination links.

Shopify is a factual source, not a creative constraint. Brand-led campaigns can use the catalog as optional context.

Manual entry

Add a product

Brand system

Voice and visual identity

Set the voice, visual system, markets and claim boundaries Mercury applies across every campaign.

Design templatesDefine palettes, typography, and layout defaults

Mobile capture

Capture & enhance

Capture controlled source photography, check its quality and prepare it for campaign production.

For best results: show the complete product, use soft daylight, avoid reflections, and keep packaging text readable. Maximum 15 MB.

Assets

Asset library

Manage approved source material and reusable campaign media with clear ownership, rights and retention records.

Add or manage mediaUpload, rights and metadata
Choose a photo up to 15 MB. Mercury stores the uploaded original and creates a browser-compatible copy. Retention and deletion follow the applicable workspace policy. Upload only media Mercury is authorized to use. Record the rights owner, restrictions, and expiry where applicable.

Publishing controls

Publishing settings

Mercury applies the current channel rules automatically while creating and repairing content. Open advanced settings only when a platform requirement changes.

Channel validation rulesAdvanced limits and required fields

These versioned rules run automatically before review and publishing. Editorial and legal judgement still remains with the reviewer.

Cross-channel

Variant families

Mercury creates these groups automatically so one campaign message stays consistent across Instagram, TikTok and Facebook. Open a group only when you need to change the shared message.

Create

Campaign planner

Build a complete social programme for a shop launch, product launch, always-on growth, maintenance or reactivation. Mercury sequences the narrative, channel variants and media briefs; every result remains editable and review-gated.

Recommended next step: Describe the campaign below. Mercury prepares the brief and sensible defaults; use the settings only when you want to adjust them.

Shape the campaign with Mercury

Describe the business moment, audience and constraints. Mercury proposes a structured campaign; nothing is generated, scheduled or published without your explicit action.

Product context (optional)
Leave this empty for a brand- or shop-wide campaign. Selected products remain factual context and appear only when the narrative calls for them.

Tell me what is changing in the business and what the campaign should achieve.

Reels & growth video Choose whether Mercury should earn new attention with standalone stories or demonstrate products
Campaign settingsChannels, timing, media and creative options
Channels

Quick create

Standalone drafts

Create a focused one-off post when you do not need a complete campaign.

The marketing mix varies the visual role by channel, from product-led to atmosphere-led brand photography.
Growth video format Create a Reel or TikTok concept that can stand on its own, not only animate a product image

Learn

Performance & learning

Turn published performance into evidence-weighted recommendations for the next campaign. Patterns inform decisions; they do not prove causation.

Import business outcomesImport conversions, spend, and revenue from CSV

Required columns: draftId and publishedAt. Optional metrics: impressions, reach, engagements, clicks, conversions, spend, revenue, and source.

Choose a UTF-8 CSV file up to 1 MB. The file is sent to the Copilot only when you start the import.

Connect

Social channels

Connect company accounts, verify publishing permissions and keep credentials safely on the server.

Publish

Content calendar

Move approved content into a governed publishing schedule. Mercury checks approval, media and account readiness before delivery.

  1. PlanDefine the campaign arc, channels and publishing window.
  2. ReviewConfirm facts, visual identity, captions and disclosures.
  3. ScheduleChoose the approved post, time and delivery mode.
  4. PublishMercury sends the post and records the provider result.

Schedule

Choose publication time

Review

Content review board

Make the final editorial decision with the visual, copy and readiness checks in one place. Technical detail stays available on demand.

Direct Post

Review and publish to TikTok

Media will be checked before submission.

Allow interactions
Commercial content disclosure

By posting, you agree to TikTok’s Music Usage Confirmation.

Confirm the disclosure required for this content under current TikTok rules and applicable law.

Processing notice: TikTok may need several minutes to process the media after submission. Keep this dialog open for the acceptance result, then use “Refresh TikTok status” on the draft if processing continues.